By meeting the millennium generation with a social shopping tool where PSD2 * is exploited (opportunity) to strengthen the link between brands and the end customer.
The challenge to the brands and retail in its entity is uncertainty about what the actual value is per spent dollar. The target group (millennials) maneuvers completely differently through the sales process in 2018, and today there is no solution that assists and exploits this in an effective and involving way (social shopping).
- A new ecosystem where end users are the biggest driving force for content creation.
- Brands and end-user cooperate directly without too expensive – «intermediaries» = advertising agencies.
- One-to-one marketing. Group to group marketing.
- Social shopping and social profile are enterprising factors when we know that 90% of all purchases are based on recommendations.